A new entrant in India’s crowded test-prep market is betting that students need an AI that teaches, not one that simply answers. JEET AI, founded by Ritvik Kulshrestha, CEO of Extramarks Education, has launched an AI tutor designed to take a learner through a topic the way a personal teacher would, starting with JEE and Foundation courses in Hindi and plans priced from ₹1,499 a month.
From doubt-solving to structured teaching
Most AI study tools in the market today work as doubt-solvers: a student types a question and gets an answer. JEET AI takes the opposite approach. Instead of waiting for a prompt, the tutor leads the lesson itself, explaining concepts step by step, writing and annotating on a virtual board, bringing in multimedia content and using interactive simulations to make abstract topics easier to follow.
In a chemistry lesson, for example, the tutor can show a reaction visually, explain the science behind it and then stop to check whether the student has understood before moving on. The company says it keeps testing comprehension through the lesson and changes its explanations based on how the learner responds. Students can interrupt at any point, ask as many questions as they need and request the same explanation again.
What students get
- Courses at launch: JEE and Foundation programmes, taught in Hindi.
- Coming next: NEET and CBSE Board preparation, along with Tamil, Kannada and other Indian languages over the coming weeks and months.
- Learning loop: structured lessons followed by targeted practice and assessments meant to surface learning gaps.
- Price: plans start at ₹1,499 a month, positioned against coaching programmes that can run into lakhs of rupees.
Built on Extramarks’ content base
JEET AI draws on more than 15 years of proprietary content and pedagogical research from Extramarks Education, the K-12 and test-prep learning company that Kulshrestha leads. That gives the product a ready curriculum backbone at a time when many AI tutoring apps rely largely on general-purpose models.
“For centuries, the best form of education has been a great teacher sitting beside a student, understanding their difficulties, and adapting to their needs,” Kulshrestha said. “Our goal is not to build another tool that answers questions, but to make the experience of having a great personal teacher accessible to every student.”
He added that no student’s potential should be limited by their family’s income, location or language.
Why it matters
India’s competitive-exam preparation has long depended on large coaching batches, recorded lectures and free video content, where individual attention is scarce and one-on-one tutoring is expensive. A Hindi-first AI tutor aimed at JEE aspirants targets exactly the students outside metro coaching hubs who have the least access to personal teaching. The real test will be whether interactive AI lessons can deliver the learning outcomes families now pay coaching centres for, and how well the model holds up as it expands into more subjects and regional languages.
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